Your brand is more than just a logo—it’s a living expression of your company’s culture. When brand and culture are aligned, they create a powerful force that drives employee engagement, customer loyalty, and long-term success. In this post, we’ll explore the deep connection between brand and culture, and why understanding that "brand is culture, realized" can unlock your organization’s full potential.

Over the past 12+ years as a creative leader and designer, I’ve learned that great leadership is built on more than just skills—it’s about the mindset and habits we cultivate every day. In this post, I’m sharing the key mantras, takeaways, and lessons that have shaped my approach to leading teams, fostering creativity, and empowering others. Whether you’re just starting out or are deep in your leadership journey, I hope these insights inspire you to lead with intention and impact.

Looking for fun and meaningful ways to keep your virtual team connected? After going 100% remote, I discovered the power of creative team-building activities that foster connection, vulnerability, and shared learning. These simple, engaging practices have become a weekly tradition my team looks forward to. Ready to try something new? Check out some of my favorite virtual team activities!