Brand is culture, realized

I make artifacts that motivate teams and define culture.

Hi, I’m Rachel

Throughout my career, I’ve come to realize that brands, like art, both shape and are shaped by culture. They are reflections of it, born from its values. At the core of culture are shared values, and when we see a brand as an expression of these values, we unlock its potential to create a unifying purpose and distinguish what makes it unique.

ABOUT

Featured Work

Cablelynx

Cablelynx Broadband of west Texas and eastern Arkansas came to the table looking for a fresh look and MEOW did we deliver!

Role on Project: Design / Creative Direction
Agency: Pivot

Inland Power

Inland Power and Light was looking for a cultural reset. Working alongside their team we cultivated values that resonated to their core and worked to define culture and set expectations that have transformed their organization and their team’s daily interactions.

Role on Project: Designer / Creative Direction / Co-facilitator
Agency: Pivot

Identity Development

Kookoolan

Role on Project: Brand Development / Creative Direction / Packaging Design / Photographer

This is a project where my heart and soul collided with the work at hand. It came with a freezer full of intentionally farmed meat and a plethora of avenues to express the brand.

It was an honor to work alongside these farmers and refresh the brand that had been so faithfully serving the PNW for decades.